Communication Strategy Design and Development

By the end of this seminar, participants will be able to:

• Understand, as well as define, Communication strategy for design and development
• Apply techniques to develop, design and implement a business competency framework system for the organisation
• Improve the objective assessment of personnel in the organisation
• Create and write competency terms for the framework, whether behavioural or technical
• Implement a full roll-out programme to ensure compliance and engagement in the competency framework system

CONTENT:

Designing the Communication System

• Why have a framework? Defining the business purpose.
• Framework structure: technical or behavioural – specific or generic?
• Data gathering methods
• Utilization of the system: on line or paper-based

Developing the communication strategy Framework

• Analyzing situations and data
• Objective creativity
• Testing and analyzing concepts
• Reviewing for continual improvement

• Creating and writing the framework terminology

Implementation and Assessment of the System

• Strategy planning
• Business communication planning
• Training and development
• Organisational engagement
• Review of data

Implementation Strategy Plan

• Communication plan to ensure full co-operation and buy-in
• Developing a training strategy of those using the system
• Recording and analysis of the system data
• Review and feedback of the system

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.