Effective Business Development Training

• Gain knowledge to present an idea and its implementation as a business plan.
• Learn how to use various market cultivation strategies properly without any issue.
• Acquire skills to find damaging gaps in business development effectively.

CONTENT

Introducing Business Development

• What is Business Development?
• Business Change Goals
• Change Management
• Stakeholders
• Lean Start-Up Mentality
• Corporate Culture

Roles and Processes in Business Development

• Role and Role Profile
• Organisational Unit
• Process
• Steps to Business Development

Portfolio

• Portfolio Structure
• Portfolio Life Cycle
• Portfolio Management

Resources

• Skills
• Budget
• Internal Resources
• External Resources
• Mergers and Acquisitions
• Controlling

Target Market

• Market Observation
• Market Segmentation
• Risk Analysis
• Internationalisation

Market Cultivation Strategy

• Pricing
• Sales Concept
• Partner Concept
• Marketing Concept
• Sales Enablement

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.