Digital Business Transformation Course

Digital Transformation refers to the changes associated with the application and integration of digital technology into all areas of business. It closes the gap between the expectations of the digital customer and what businesses actually deliver. This Digital Transformation prepares businesses for the future, showing them how to create and lead a digital strategy to be more efficient and competitive.

The participants of this course will be able to

• Understand Digital Transformation
• Implement Digital Transformation
• Identify threats and leverage digital opportunities
• Learn how to use technology for business change

CONTENT

Introduction to Digital Transformation

• • What is Digital Transformation?
  • Tradition Linear Value Chain
  • Homing and Switching Costs
  • Two Sided-Networks

Digital Transformation Domains

• • Customers
  • Competition
  • Data
  • Innovation
  • Value

Overview of Customer Networks

• • Customer Network Paradigm
  • Marketing Funnel

Introduction to Digital Customer Behaviours

• • Access Strategy
  • Engage Strategy
  • Customise Strategy

Platform Business Models

• • Overview of Platforms
  • Platforms Types
  • Platform Business Model Map

Artificial Intelligence (AI) in Business

• • Basics of Machine Learning (ML)
  • How to Apply AI and ML in Business

Basics of Big Data at Work

• • New Unstructured Data Sources
  • Unstructured Data Tools
  • Templates of Value

Business Innovation Through Experimentation

• • Principles of Experimentation
  • Convergent Experimental Method
  • Divergent Experimental Method

Value Proposition Adaptation

• • Customer Centricity During Rapid Change
  • Adapting Shrinking Market
  • Market Value Concepts
  • Value Proposition Roadmap

Introduction to Disruptive Business Model

• • What is Disruption?
  • Digital Age Disruption
  • Disruption Theories
  • Differentials of Disruptive Business Models

Basics of Surviving Disruption

• • Variables of Disruptive Business Models
  • Disruptive Response Planner
  • Responses to Disruptive Challenger

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.