Agri-Business, Enterprise Development and Market Linkage Course

• Help farmers engage with markets.
• Apply skills in participatory methods for farmers in Market analysis and decision making.
• Guide in market identification and selection of attractive enterprise options, based on information gathered from the market and market chain.
• Build agro-enterprise skills within the community so that groups can continue to effectively engage with the marketplace in the future.
• Agriculture as a business
• Economic approaches and business strategies in agribusiness and enterprise development
• Understand the nature, importance, and role of agribusiness firms in the domestic and the international markets in which farmers compete
• Economic principles related to agriculture and agribusiness
• Developing agribusiness plans

CONTENT

• Introduction
• Agribusiness system, food and Fibre industry
• Agribusiness and entrepreneurship development
• Understanding Consumer
• Business Behaviours and Market Equilibrium
• Macroeconomics and Agricultural Economics
• Agricultural Policy and the Role of the Government in Agribusiness Development
• International Agricultural Trade and
• Marketing Management in the Agriculture
• Cooperative Society of the system cooperative society development
• Challenges and the Future of the Agriculture and the Whole Agribusiness (Agri-Food) System

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.