Writing Proposal and Business Plan Course

By the end of the course, participants will be able to:

• Explain the importance of a well-thought-out business plan for the success of the organization
• Describe the structure of a business plan and how it caters to market and organizational needs
• Effectively discern the client’s needs and interests.
• Apply the business plan development process to create a well-structured, convincing business plan covering all vital elements
• Research, plan, draft, and edit proposals with confidence.
• Effectively respond to RFPs.
• Develop a business plan that includes a detailed, practical and effective implementation strategy
• Evaluate the progress of the implementation of the business plan and take necessary corrective steps

CONTENT:

Introduction to Business Planning

• Defining the Purpose
• Proposal Terms
• Deliverables
• Identifying Customers and Markets
• Describing Products and Services
• Setting Strategies and Tactics
• Developing the Plan

Drafting Responses

• Choosing the Format of your Proposal
• Proposal Content and Tiering
• Process to Develop Content
• Moving from the Map to Drafting in an INFORMAL Proposal
• Moving from the Map to Drafting in a FORMAL RESPONSE TO AN RFP
• Moving from the Map to Drafting a Very Informal EMAIL Proposal

Defining the Business

• Describing the Company
• Structuring the organization
• Building a Management Team
• Refining the Business Proposition
• Conducting Feasibility Analyses
• outlining Implementation

Tactical Planning

• Planning operations
• Setting Milestones
• Assigning Responsibility
• Allocating Resources
• Maintaining Timelines
• Assessing Results

Style, Organization, and Presentation

• Overall Format Considerations
• Providing Financial Details
• Using Charts and Graphs
• Linking Dollars and Sense
• Summarizing Sections
• Preparing an Executive Summary

Submission 

• Building Consensus
• Persuading Lenders
• Convincing Investors
• Locating other Funding

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.