Digital Content Marketing Strategies & Tools

The Digital Content Marketing Strategies & Tools workshop offers participants skills and knowledge to plan, design and implement strategies to digitally promote their brands, business products/ services and causes. The workshop also introduces tools that can be useful to gain and maintain a healthy customer base.

CONTENT

Marketing Strategies Management

• Social media integration: aligning online and offline strategies
• Tracking return on investment in social media

Public Relations (PR) Management

• Managing social media teams
• Community engagement in social media

Planning Marketing Activities

• Event management in social media
• Devising a marketing plan

Marketing Channels

• New social media channels
• Traditional marketing channels
• Hybrid marketing channels

Marketing Tools

• Social Media Platform Tools
• Offline apps
• Web based Plugins
• Cloud based Tools

Marketing Content Management

• Principles of writing for the Web
• Writing website content
• Writing for blogs and social networks
• Micro-writing: Twitter, Status, SMS and the mobile Web
• Online video sharing

Tracking Deliverables

• Creating yardsticks for marketing investments
• Tracking return on investment in social media

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.