Entrepreneurship Process and Behavior Course

By the end of the workshop, participants will be able to

•  To explain the basics of entrepreneurial behaviour, opportunities and the entrepreneurial process,  
• Identify cognitive biases that influence entrepreneurs’ decision making and apply techniques to avoid them,
• Explain common decision heuristics used by entrepreneurs,  
• Describe elements which make up a viable business model and explain how (and to what extent) these elements interrelate,  
• Outline that new venture creation is based on numerous assumptions, that its process is one of testing those assumptions to turn them unto knowledge, and that this learning process typically involves business model change,  
• Construct and refine business models for new ventures,
• Write down a final business report concisely, with clarity, logical flow, and coherence,  
• Present and discuss their new venture creation progress in class,
• Discuss critically research papers on topics in entrepreneurship,  
• Identify a research gap in the entrepreneurship literature

CONTENT

• Foundations of Entrepreneurial Behaviour   

• The entrepreneurial process 
• Entrepreneurial opportunities: Prevalence, types and different views 
• Who becomes an entrepreneur? The role of personality and prior knowledge
• How do entrepreneurs think? The role of cognition and creativity 
• How do entrepreneurs decide? The role of decision-making heuristics 
• How do entrepreneurs start a business? The role of causation and effectuation Course 
• New Venture Creation 
• Principles for starting a business: business model canvas, design thinking, lean start-up 
• Developing an idea for a business 
• Turning assumptions into knowledge 
• Value creation  
• Getting first customers 
• Validating the business model Course  
• Researching entrepreneurial behaviour  
• Discussion of research papers on entrepreneurial behaviour  
• Identifying a research gap  
• Develop a research strategy

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.