Managing and Leading Strategic Communication Public Relations

This Managing and Leading Strategic Communication training course aims to enable participants to achieve the following objectives:

• Improve stakeholder engagement and relationship building skills
• Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
• Develop shared understanding of organisational mission, vision, values and business objectives
• Use communication activities to win employees’ understanding of and commitment to change and transformation
• Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives

CONTENT

Leading Communications

• Relational leadership: influencing and inspiring through relationships
• Building trust & credibility: integrity, likeability & perceived expertise
• Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
• Inspiring, influencing and persuading through storytelling
• Focus on the triple bottom line: economic, environmental & social performance

Communicating during Change

• Ethos and desire: communicating compelling visions that change corporate culture
• Walk the walk, talk the talk: the leader’s role during change
• Commitment from senior managers: creating a coalition of committed communicators
• Transparent communications & reputation risk management

Focusing Communication Efforts

• Aligning communications strategy with business objectives
• Structuring communications to support a high-performance culture
• Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
• Managing resources efficiently: people, technology & budgets

Engaging Employees

• Engaging & empowering employees: effective communications within organisations
• Turning managers into effective communicators: capabilities, core competencies and performance
• Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
• Helping new employees settle in and feel part of the organisation

Brand Management

• Corporate identity, image & reputation, vision, mission & values
• Building competitive advantage and business through branding
• Sharing the investment story: Investor relations and financial PR
• The leader’s communication role during crises
• Developing a personal action plan

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

DATE:

1ST BATCH:                       11th - 14th February, 2020

2ND BATCH:                      27th – 29th May, 2020

3RD BATCH:                      8th– 11th September, 2020